Goal: Position Reddi Wip as the dessert, not the topping. That's how most of us eat it anyway.
Can't be Topped: Reddi Wip is the dessert. Forget ice cream, apple pie, and cake. They don't exist when Reddi Wip is in the picture because it's just that good.
Fun Fact: The idea of the Reddi Wip silencer came to me on the 5th floor of the communication's building right as Matthew McConaughey and Jimmy Fallon stepped off the elevator to meet the dean (they were shooting the UT version of The Tonight Show). I have no shame name dropping.
CW: Ramsay Campbell
AD: Virginia Beshears
2020 American Advertising Federation Austin ADDY Winner
Bronze, Copywriting
2020 American Advertising Federation Austin ADDY Winner
