Goal: Promote Rareform bags by using the bag's material to show its toughness and purpose, both on and off the highway.
The Life After: Rareform is giving used billboards a chance at living out a second life on someone's shoulder after they've thrived on the side of the road.
Fun Fact: We seriously considered doing an entire campaign about body bags one late, late night. It didn't make it very far.
CW: Ramsay Campbell
AD: Dani Penet
2020 American Advertising Federation Austin ADDY Winner
Bronze, Consumer Campaign
