Goal: Highlight the specificity and variety of Glad Trash Bags, something the competition does not have. I'm talking to you, Hefty.
At your Disposal: Glad sells a ridiculous quantity of different, hyper-specific bags. Not 5, not 10, not 15. 48 DIFFERENT BAGS. We’ve got a bag for every situation you can think of. So go out there and live that crazy life of yours, we’ll clean up the mess
Fun Fact: There were no grills caught on fire or ex-boyfriends accidentally suffocated in the making of this campaign.
CW, AD: Ramsay Campbell
CW, AD: Nicole Gausman
AD: Abby Hogue
2020 American Advertising Federation Austin ADDY Winner
Silver, Social Media
