Goal: Help WOC at UT to define colorism for themselves, create spaces for them to discover community, and heal.
Defined to fight: There’s a word for that urge to straighten your hair before a job interview. Or the feeling you get when your mom makes a comment about how dark you’ve gotten. You don’t have to learn the word colorism to feel it. But you do in order to fight it.
Fun Fact: We created this campaign in 9 days from two different cities, and we are both copywriters.
Creative Director (CW/AD): Ramsay Campbell
Creative Director (CW/AD): Matty Barker
Campaign Case Study:
Anthem Spot:
SEO/SEM:
Social Media Gifs:
Petitioning Apple:
Rewarding Social Media Influencers:
